Strategy for the Irretrievably Pragmatic

Strategy has a bad name with some, being seen as the preserve of talking shops and consultants. But a good strategy, well-applied, can be the making of a company. It’s not possible to say what the right strategy is for all businesses, but there are some good rules for applying it. This article looks at why the most pragmatic people are often the best creators of strategy and how it’s as much about bottom-up thinking as it is about future vision.